Advertising on electronic media: an analysis of its impact on buying behaviour- with special emphasis on television and internet advertising
Nagaraja, R (2004) Advertising on electronic media: an analysis of its impact on buying behaviour- with special emphasis on television and internet advertising. Doctoral thesis, Kuvempu University.
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Abstract
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| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | Advertising- Electronic media, Buying behaviour- Television and internet advertising |
| Subjects: | 600 Technology > 658 Business Administration |
| Divisions: | Department of Business Administration |
| Depositing User: | Kuvempu University Library |
| Date Deposited: | 08 Mar 2016 06:34 |
| Last Modified: | 01 Aug 2016 05:24 |
| URI: | http://kuls-ir.kuvempu.ac.in/id/eprint/64 |
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