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Brand analysis and development of brand symmetry index model with reference to Indian industry

Pandey, Manoj (2011) Brand analysis and development of brand symmetry index model with reference to Indian industry. Doctoral thesis, Kuvempu University.

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Abstract

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Item Type: Thesis (Doctoral)
Uncontrolled Keywords: Brand analysis, Brand symmetry index model- Indian industry
Subjects: 600 Technology > 658 Business Administration
Divisions: Department of Business Administration
Depositing User: Kuvempu University Library
Date Deposited: 08 Mar 2016 07:52
Last Modified: 01 Aug 2016 05:37
URI: http://kuls-ir.kuvempu.ac.in/id/eprint/94

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