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A study of consumer behaviour towards chemical and herbal cosmetic products and its impact on marketing strategies

Patil, Hema (2012) A study of consumer behaviour towards chemical and herbal cosmetic products and its impact on marketing strategies. Doctoral thesis, Kuvempu University.

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Abstract

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Item Type: Thesis (Doctoral)
Uncontrolled Keywords: Consumer behaviour, Cosmetic products- Marketing
Subjects: 600 Technology > 658 Business Administration
Divisions: Department of Business Administration
Depositing User: Kuvempu University Library
Date Deposited: 08 Mar 2016 07:47
Last Modified: 10 Aug 2016 11:47
URI: http://kuls-ir.kuvempu.ac.in/id/eprint/93

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