Items where Division is "Department of Business Administration" and Year is 2004

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Nagaraja, R (2004) Advertising on electronic media: an analysis of its impact on buying behaviour- with special emphasis on television and internet advertising. Doctoral thesis, Kuvempu University.

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Pujar, Siddaramaiah (2004) Managing changes in Indian state universities with specific reference to universities in Karnataka state. Doctoral thesis, Kuvempu University.