Items where Division is "Department of Business Administration" and Year is 2004
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Number of items: 2.
Thesis
Nagaraja, R (2004) Advertising on electronic media: an analysis of its impact on buying behaviour- with special emphasis on television and internet advertising. Doctoral thesis, Kuvempu University.
Pujar, Siddaramaiah (2004) Managing changes in Indian state universities with specific reference to universities in Karnataka state. Doctoral thesis, Kuvempu University.
